Conventions of movie posters

Movie posters are made to link with the release of trailers and the films itself. They have to entice the people who see them to watch the film they are there as another form of marketing for the film.

After looking at a lot of different posters we noticed several things they all do the same they all have large bold test for the tile which ensures that the first things people see are the titles this means that they remember the name helping to ensure that they go and watch it. Most posters include a picture of the lead character and the name of the actor above them. This applies to posters for mainstream films which feature famous actors such as the I am legend poster which has will smith and they use will smith to sell it. Also normally posters include a strap line of some sort for example in ‘I am legend’ it is ‘the last human on earth is not alone’ this gives a little bit more information.

Horror posters often feature a sinister and scary image which gives ambiguity. They often sue low key lighting and feature one character which can range from a demon to a haunted house.
We realised that our poster would not follow all of these conventions because it is more of a teaser poster which means it is released a while before the film comes out this is unlike most posters which come out closer to the release of the film. However we still needed to stick to some of the conventions these included;
• A bold title featuring a relevant font type.
• A picture which links to film through the imagery.
• Low key lighting in the image.