The film is an action adventure, which looks at how one man would react if he were left alone in a city with creatures out to get him and wildlife running a mock within the city. It has been three years since the city was deserted and Robert Neville (will smith) has been left alone with just his dog. It is important to understand this plot in order to understand the poster. The poster gives a theme of desertion and destruction. You can see that Brooklyn and Manhattan bridge are both broken and decrepit this shows that something terrible has happened in New York. In front of the bridges is a dock with Robert Neville (will smith) and a dog standing on it walking away form the bridges. There is no indication as to why they are on the dock. You can just see that Robert Neville (will smith) is holding a gun this shows that he is in danger from something however once again it is not clear as to what this danger is.
On the dock itself there are cracks where grass is growing through this shows that wildlife has gotten out of control. There is not a lot of text on the poster itself. At the top is the text ‘The last man on earth is not alone’ it is not clear who or what is with him in the city but the fact that he is holding a gun points to danger. Above this text is the name of the main actor. This is obviously a big selling point for the company who produced the movie because will smith is a very high profile actor who ha done a lot of high profile roles in the past. The fact that such emphasis is put on his name shows that the actor is just as important as the story when it comes to selling a film. This however isn’t as relevant for us because less high profile actors do horror movies and also our actors are unknown and so their names are not as important as the story. The fact that the actors name is so important is emphasized by the fact that the title text takes up less room than ‘will smith’. The title itself has a yellow glow to it much like the background, which has
Yellow tint because the sun is in the background behind will smith. Also in the background you can very faintly see some text that is scrolling down behind will smith. Upon further inspection of you can see that it is speech which we hear in the trailer and the speech that Robert Neville repeats over again and again in a certain frequency to see if there is anyone else left alive. Although we do not know this just from the poster.
Overall the poster has a very eerie theme with the use of a dull yellow tone and a backdrop, which shows destruction in one of the most famous cities in the world. The combination of good imagery with imaginative text leave the viewer wanting to see the movie which is ultimately the main aim of any movie poster.
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