The most important piece of media technology we used was adobe after effects this helped the group to take the clips we filmed at the shoot and alter them so that they gave off the kind of tension we wanted to create in order to appeal to our target audience. After effects is a program designed to alter clips that we have filmed and add effects to them such as the demon face that you see at the end of the trailer. This made it a crucial piece of technology if we wanted to create the desired effect. This meant that if we did not have this technology then it would have been much harder for us to get the desired effect and would most likely have led to us having to change our strategy and come up with a new plot which would cater more to the technology we could use. After effects was another program that was owned by josh. Creating the demon was not the only use for after effects it also had another use and that was transforming the shots that were done in very low lighting and making it so that you could clearly see the face of the father when he is searching the house using the torchlight to illuminate his face. If we did not have the ability we would most likely have had to change our story to accommodate for only being able to film during the day. One of the key things we used in after effects was motion tracking this helped us to create our demon face because the tracking ensured that the effects that we applied to the face would follow it as the face moved forward in order to create the lunge effect. We also used after effects to create the production titles that you see at the beginning of the trailer these helped to add a professional look to our trailer and make it fell more like it could exist in the film industry.
Another piece of crucial technology was Photoshop we used this in order to make our ancillary tasks which included a magazine front cover including our film and a poster for our film as I outlined earlier in the evaluation. Photoshop is a program designed to help the user alter still images to improve and add to them in order to get the desired effect. It is seen as industry standard in media and is used by a lot of media firms. Photoshop was key for our group because it helped us to make the best poster and magazine front cover using the variety of tools that are available on Photoshop. If Photoshop was unavailable then we would have had to use a different program in order to create our ancillary tasks for example Paint shop which does not have as many tools as Photoshop. 
The other piece of technology that we used was adobe premier. This is primarily a program like final cut it is used to make small changes to clips such as changing the brightness of a shot. It is also used to take the clips and put them together making a coherent film also the group used it to add the copyright free music we had chosen in order to help to convey the theme and tension that we were hoping to create in the trailer. We also used it to combine all of the different sounds that we recorded as a wild track. Whilst adobe premiere was used to put our trailer together it would have been likely that we could have used final cut in order to put the clips and sound together. However premiere pro was useful because it linked nicely with adobe after effects making it easier to compile all of the clips and music.We used the camera and sound equipment to film and record the wild tracks that we needed for our trailer. This camera is different to the ones that were provided by our media teacher. Although the cameras provided by our media teacher are very good the camera available to us gave better quality and more options such as a manual focus system that can be used to perform focus pulls also the option to change exposure and other options which help to film at night. Below is a picture of the camera we used.
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